Budget-Friendly ways to Advertise
As Small Business owners we all face a time when paying for major advertisements just aren't a reality. It is quite impossible to keep up with the large multi-million dollar corporations. The good news is we don't have to keep up with them. Yes our target markets may overlap, but there are plenty of consumers out there for the large corporations and for us "little guys." In this post I will go over a few advertising options that are affective and won't break the bank.
The very first thing I learned when building my business was to never under-estimate the power of "word of mouth". Having a good reputation is essential in any business. It doesn't matter if you have the cheapest prices or best quality, if you are a nightmare to work with people will talk about it. There's nothing more deadly than a bad business reputation. Don't get me wrong, we will all experience that one customer who is unhappy for any number of reasons and is impossible to please, but what I am talking about is your overall repoire with your customers. If your clients have a great experience with you and your company they will talk to their friends about it. Unfortunately, if they have a less than favorable experience with your company they will tell the world about it! Always make sure to treat every client as if they are your one and only customer, even if you have 15 others to worry about at the same time. We as business owners have to remember the bonus of going to a Small Business over larger competitors. It's the personal connection each customer creates every time they work with you and your employees. This helps to build long-term relationships with clientele over one time buyers. If there is a problem, fix it and fix it fast. The more accommodating you are to your customers, the more likely they are to tell their friends about it.
Another great way to get your name out there is to trust other Small Businesses! A perfect example is in the Wedding Business. If you are a photographer try and create a vendor agreement with a DJ. This way when couples are planning their special day you can recommend each other. Clients love to work with vendors that can vouch for each other. It gives you each some professional credibility.
Going with that idea a little further would be to get Rack Cards printed and ask local shops to display them on their front desk/checkout station for you. Many mom and pop pizza shops, bookstores, and even hair salons will agree to support your business as long as you agree to support them in return of course!
Now I know what you are thinking, "this is supposed to be BUDGET FRIENDLY ideas, printing rack cards is expensive!" but that doesn't have to be true. There are many vendors, including us, that print at reasonable prices. Other options would be Staples, Vistaprint and 123print.
One major way to advertise your business is with the use of Social Media. This is a great way to get your business out there, and you don